Not Another Agency

We don’t just provide solutions, we bring insight, adaptability & a partner’s mindset to every engagement.

Driven by performance.
Built for brands that move.

Driven By Momentum.

The Project Atlas isn’t your traditional performance marketing agency, we’re something different. Born from over 15 years in the surf and lifestyle industry, we specialise in helping apparel and action sports brands scale with purpose through SEO, Google Ads, paid social, email and analytics.

We've been on the brand side. We know the pressures, the pivots, and the politics. We've managed agencies, communicated & coordinated with global marketing & brand teams. We’ve overseen $10M+ in ad spend and felt the pain of wasteful spend firsthand. That’s why we do things differently.

Our Approach
(& what you can expect)

When building The Project Atlas, we threw out the cookie cutter agency playbook. Everything that frustrated me as from a client perspective, the lack of communication, templated strategies, shallow insights were used as fuel to build something better. 

We take the time to really sit down and understand the business, the goals, people behind the brand, the customer. We’ll rip through your data and look at everything holistically to see where the gaps are, the under performers and over performers. When you have a clearer picture of whats shifting in the landscape, adjustments to your strategy are much clearer, especially when backed with data.

We might be a small, focused team, but our hands-on, proactive, and relentlessly customer-first approach means we listen deeply, adapt quickly, and develop creative strategies that make brands stand out in a saturated market.

Got a question, need a second opinion?