Data & Analytics
Turn data into growth, convert more traffic and maximise your marketing spend
Data driven intelligence guides every decision
Process.
The way people find, explore, and buy from your brand is constantly evolving, inevitably keeping up takes more than just simple guesswork. Enter the ever-changing world of digital analytics. With deep roots in ecommerce & digital marketing, we help brands make smarter decisions by turning messy data into clear, actionable insights.
From setting up and fine-tuning Google Analytics 4 (GA4) to using tools like heatmaps and session replays, we’ll help you to clearly understand what’s really happening on your site. You'll get distinct insights into how each channel contributes, what’s truly driving performance, and how to tailor your messaging to what actually works.
With the right models that can illustrate the impact and the right support for your team, we can help turn complex data into confident, data-led decisions so you can convert more customers, get more out of your marketing, and stay ahead of the curve.
Analytics Services.
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Digital analytics consulting helps you get a clear view & understanding of what’s really driving performance across your ecommerce site and marketing channels. Whether it’s uncovering how customers interact with your products or pinpointing which campaigns are actually delivering a return, we’ll turn raw data into insights you can act on. Looking at the bigger picture view of your customer journey, you'll make smarter moves, optimise faster, and stay ahead of the competition without the guesswork.
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With data pouring in from every corner of your business, the real challenge isn’t just collecting it—it’s making sense of it fast. That’s where smart, well-structured dashboards come in. We turn complex, cross-channel performance data into clear, visual stories that help you see what’s working, what’s not, and where to focus next. From real-time tracking of KPIs and marketing performance to predictive insights that help you plan ahead, our dashboards give you and your team an instant pulse on the business. Whether it’s ecommerce metrics, campaign results, or customer behaviour, you’ll have everything you need in one place to make confident, faster decisions and stay ahead of market shifts.
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Getting value from Google Analytics 4 starts with clean, reliable data—and that begins with a proper audit. We dive deep into your GA4 setup to make sure tracking is accurate, events are structured properly, and the data you're relying on is actually telling the full story. Once your foundation is solid, we tailor GA4 reports to reflect the metrics that matter most to your ecommerce goals and marketing performance. Whether it’s building out explorations in GA4 or connecting the dots through custom Looker Studio dashboards, we give you a reporting setup that’s not just functional, but genuinely useful. The result? Insightful, actionable analytics you can trust to guide smarter decisions.
How We Work.
If the foundations are shaky, everything that follows is guesswork. This means that getting the data right is key to refine your strategy and keep growing with confidence. Off the back of a chat, either via phone or email where we get to a chance to understand your business, goals and what channels are in play. From here we take a look under the hood by conducting a full audit of your analytics setup to check for any gaps or misfires in tracking, ensuring your data is clean, complete, and trustworthy.
After that, we'll identify any opportunities and areas of correction, ensuring they align with what really matters to your business, mapping out your key goals, KPIs and configuring your analytics to track the moments that signal success.
With the right tracking in place, we can set up custom dashboards that brings your performance data into one simple, easy to understand, real-time view with ongoing refinements and support to help navigate your data and make sure your strategy is aligned for growth. No fluff, just the insights that matter to you.
Frequently Asked Questions.
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Data analytics helps you see what’s really going on in your business, what’s working, what’s not, and where you’re missing opportunities. It takes the guesswork out of decisions so you can grow with confidence.
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To put it simply, it’s just a fancy way of saying “turning data into charts and dashboards.” Instead of digging through numbers, you get clear visuals that make trends and patterns super easy to spot.
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GA4 is the latest version of Google Analytics. It shows how people are using your website (and app, if you have one), so you can see what’s driving traffic, sales, and engagement.
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It sure is! Shopify shows what’s happening in your store, so think sales, products, etc. GA4 goes deeper and shows how people found you, what they clicked, and how they behaved before they bought.
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Your data is stored securely in the cloud, usually by platforms like Google or Shopify. It’s kept safe and follows strict privacy rules like GDPR & CCPA so it’s protected, but always there when you need it.