PPC Marketing
Staying ahead of your audience is one thing but being head & shoulders above the competition is what drives (us).
Data-driven efficiencies, day in day out
Process.
When it comes to paid search our goal is to ensure your Google presence is constantly strengthened through smarter audiences, tactical keyword targeting and progressive testing within the ever changing sphere that is Google.
Paid search advertising doesn’t just focus on metrics, more importantly it constantly optimises according to your evolving business goals. Our approach to PPC marketing has been refined from over a decade of on the tools, channeling over $10m into pay-per-click ad platforms for some of the world's biggest brands, so its reassuring to know that we know how to craft the most efficient and robust campaigns to connect customers with brands, locally, nationally and globally
Paid Search Advertising Services
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Staying ahead of your audience is one thing but being head & shoulders above the competition is where we all want to be. When it comes to paid search my goal is to ensure your search queries deliver the best results and convert to what your business goals are.
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Shoppable media outlets can be one of your most powerful, interactive marketing channels to your website. Google shopping Performance Max, can improve visibility and accessibility of your websites products through optimised shoppable product titles and much more.
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With the right combination of creative, targeting and compelling messaging, a YouTube campaign will put your brand front and centre to help generate exposure, leads or sales, which ever is your objective.
How We Work.
No detail is too small - we believe sustained success comes from precise execution and consistent refinement. With a relentless focus on ROI, we build PPC campaigns that are profitable, scalable, and built to grow with your business.
Whether your goal is increasing brand awareness, driving sales, or optimising for profit, our approach begins with a conversation to understand your business goals - whether it be increasing brand awareness, driving sales, or optimising for profit. We’ll undertake a comprehensive account audit that allows us to uncover missed opportunities or areas for optimisation. From there, we create a tailored PPC strategy aligned with your data, business objectives and budget, all the while supported by industry insight. Once everyone’s on board, we’ll get stuck into continuous improvements for efficiency and growth, testing new bidding strategies, campaign structures, keyword themes, and emerging platform features to keep your campaigns ahead of the curve. We don’t just set and forget, your account is our daily priority.
Frequently asked questions
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Performance marketing is digital marketing where you only pay when a specific action happens like a click, lead, or sale. It's all about results and ROI, making it ideal for ecommerce brands looking to scale efficiently.
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PPC (pay-per-click) is a digital advertising model where you only pay when someone clicks on your ad. Think Google Ads, where you're charged per click—not just for showing up. It’s a great way to drive fast, targeted traffic.
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It depends on your industry, competition, and goals. But essentially you bid on keywords your ideal customers are searching for. When someone searches that term, your ad can show up if your bid is successful in the auction. If a customer clicks your ad, you pay. Some clicks can cost under $1, others $20+. You set your own budget, and platforms like Google Ads aim to get the best results within that spend. With smart targeting and optimisation, it’s a powerful way to drive high-intent traffic fast.
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Ad costs vary depending on your industry, competition, and keywords. You can start with any budget, but most ecommerce brands see results with a few hundred to a few thousand per month. You only pay for actual clicks.
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Google paid search refers to the ads you see at the top of Google’s search results, not to be confused with paid shopping or Performance Max. You bid on keywords, and if you win the auction, your ad appears.
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Traffic starts almost immediately, but real performance insights take 2–4 weeks. That’s when enough data rolls in to start optimising properly. The more budget and data you have, the faster you can scale results.
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Not exactly. SEO focuses on organic growth, which can take time and leverages a blend of technical and content optimisation techniques. Performance marketing is more immediate and measurable, where you pay for outcomes. However, SEO and performance marketing can work beautifully together when done right.