Paid Social Media.
Increase brand awareness, audiences & results through broadened social channels
Smarter targeting. Stronger returns.
Reach the right customers, in the right place.
Process.
Paid social advertising is a strategic way to drive brand visibility and conversions by placing sponsored content across social platforms like Instagram, TikTok, Facebook, and Pinterest. For fashion brands and emerging eCommerce businesses, it’s a powerful tool to build awareness, connect with niche audiences, and move customers from awareness to conversion.
Social platforms offer hyper-specific targeting based on user interests, browsing behaviour, past engagements, and even style preferences allowing you to serve visually rich, platform-native content that resonates.
For eCommerce businesses, this means not only reaching new customers but also nurturing existing ones with dynamic product ads, promotional campaigns and retargeting sequences. Paid social helps brands stay top-of-mind and drive revenue where customers are already spending time.
Paid Social Channels.
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Meta Ads are still some of the most powerful tools for reaching highly targeted audiences at every stage of the funnel. With deep audience insights, robust targeting options, and strong retargeting capabilities, we use Meta to drive awareness at the top of the funnel, through to immediate conversions
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TikTok is where culture happens and it's an essential channel for capturing attention, especially with younger audiences. Our approach blends trend-driven storytelling with performance strategy, ensuring your TikTok ads do more than entertain, they convert.
How We Work.
Paid social isn’t just about putting money behind posts, it’s about building smart, strategic campaigns that reach the right people at the right time. Off the back of a chat, either via phone or email where we get to a chance to understand your business & goals, we’ll dive into your current ad accounts with a full audit to identify what’s working, what’s underperforming, and where the biggest opportunities lie.
From there, we look at your existing creative and targeting strategy and go away for a minute to create to a fine tuned structure that aligns with your business goals. Once everyones onboard, we’ll dig into fine-tuning your targeting, restructure campaigns for better performance, recommendations to improve ad copy, visuals, and landing page experiences.
Whether it’s Meta, TikTok, Pinterest, we’ll aim to diversify your channel mix to build & support a full-funnel approach that meets customers wherever they are in their journey—maximising reach, engagement, and conversions.
Frequently Asked Questions.
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Paid social is when you pay to promote your content on platforms like Instagram, Facebook, TikTok or Pinterest. Unlike organic postings, ads are strategically targeted to reach specific audiences, enhancing brand visibility and driving measurable results. It’s all about getting your brand in front of the right people, rather than just hoping they come across your posts organically.
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Paid social ads give your business a shortcut to visibility. Instead of waiting for organic reach to grow, paid ads put you straight in front of potential customers, with targeting to match your audience and goals, whether that’s sales, leads or brand awareness.
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It really depends on where your audience exists mostly. Facebook and Instagram are great all-rounders, TikTok’s perfect for short, punchy creative with the intent on awareness, whilst Pinterest captures aspirational audiences for products in fashion, home, or lifestyle.
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Absolutely, and they should be! Paid social works best when paired with other channels like email, SEO or influencer campaigns. It’s all about creating a smooth customer journey from first click to final purchase.
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There’s no one-size-fits-all, but a good starting point is setting aside 20–40% of your digital marketing budget. From there, we adjust based on performance, audience size, and what you want to achieve.
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It’s where your customers already exist. Social media advertising lets you show up in their feed, at the right time, with the right message. Creating campaign structures with a top to bottom conversion funnel approach helps build awareness, trust and sales without the wait.
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Targeting is the secret sauce. We use detailed filters like demographics, interests, behaviours, location & first & zero party data to make sure your ads land in front of the people most likely to engage.
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Paid social gets you fast, targeted reach & conversions. Organic social is more about community and brand loyalty. Although paid social ads can give your content a boost, organic content keeps your audience engaged between campaigns. They’re stronger together.
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When done right? Incredibly effective. It’s one of the most cost-efficient ways to reach, engage, and convert customers online, especially with creative that stops the scroll and targeting that’s dialled in.